This year’s “big game” has come and gone. While the actual game is over, the discussion about the infamous commercials continues. What made a commercial memorable? Did it make you think? Was it a funny commercial? Did it make you more interested in the product? In a recent CNN interview, CBS President Les Moonves said that a 30-second spot during this year’s broadcast would cost $5 million dollars. Wow!
Luckily, you do not need to spend $5 million dollars to become a super job seeker. However, you can take some of the lessons learned from the CBS advertisers and apply them to your local job search. Here are just a few suggestions:
- Make yourself memorable. Be the job candidate that includes real accomplishments on your resume instead of just your job duties. Follow up after the job interview with a phone call and not just an email. Take the time to email or hand write a thank you note to the person(s) that did the job interview, highlighting how your skills can make an impact in your new job and in the organization. As simple as it sounds, many job seekers do not take this last step and doing so can make a huge impression.
- Customize your resume and/or cover letter for the specific job. Just like the big game marketing, your resume is a mini-commercial that highlights you. Be sure you are talking to your target customer: the company to which you are submitting your resume.
- Know YOUR brand. Be prepared to talk about your background and your accomplishments during your interview. Be specific about all you would be able to contribute to the organization and do not be afraid to sell your talents.
- Know THEIR brand. Do your research on the company that is offering the job and know about their business. Know who their competitors are. Know who their customers are. A quick online search can tell you more about their short and long term plans, their management structure and their company culture. Searching on websites like LinkedIn, Google, Glassdoor, and even Yelp can give you valuable insight before you even walk in the door.
- Have a little fun. Hiring managers look for technical skills and job experience. However, they also look for personality and cultural fit. Be appropriate, but be yourself. Do not be afraid to let your personality shine during an interview. After all, if you get the offer, you want to be able to enjoy the job. A job candidate that is friendly, personable and appropriate comes off as trustworthy and someone who is enjoyable to be around.
An awarding winning job placement expert in Southeastern Wisconsin, Nissen Staffing Continuum, can assist you in your job search in southeastern Wisconsin. As your strategic partner, we’ll help you take your job search to the next level. For more information about how you can find a new career, contact us today and allow us to help you focus on success!